Camilion Consulting & Development

Camilion is a company dedicated to developing custom plugins for Autodesk, located in Barcelona.

The project is based on the need for a new website and a complete rethinking of the user experience, as the previous website offered a completely bifurcated purchase path, without well-explained steps to follow, and the payment information was entirely disconnected from the technical documentation and product features. In turn, the brand lacked a clear direction, and this was not reflected on the website. For this reason, a brand refresh has also been undertaken to enhance its presence in digital environments.

The end result is a website that aligns seamlessly with the brand, delivering a user experience that’s not only clear and straightforward, but also enjoyable to explore. The thoughtful organization of the store, including its categories and products, along with a revamped presentation of product information, has culminated in a shopping process that’s intuitively designed, ultimately boosting conversion rates.